Affiliate
marketing represents one of the fastest growing and the most exciting fields oF the internet today. As more and more
companies are getting on to the net for doing their businesses, affiliate
programs have rapidly grown as a strong internet marketing tool
The
Affiliate Program is perfect for those who can promote online products &
services, individual and small-business solutions directly to their customers
or online audience. Using targeted web content, opt-in e-newsletters, blogs or
search engine optimization, affiliates can earn fast commissions
Amazon,
the biggest online retailer in the world is one of the first merchants to have
employed this tactic of promoting way back in 1996, its wares through Amazon
associates, a group of retailers who would promote Amazon’s products on their
web for a commission.
Affiliate
marketing is a marketing practice in which a
business rewards one or more affiliates for each visitor or customer brought about by the
affiliate's own marketing efforts. Examples include rewards sites, where users
are rewarded with cash or gifts, for the completion of an offer, and the
referral of others to the site. The industry has four core players: the
merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer.
The market has grown in complexity to warrant a secondary tier of players,
including affiliate management agencies, super-affiliates and specialized third
party vendors.
Affiliate marketing overlaps with
other Internet marketing methods to some degree, because affiliates often use
regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox
techniques, such as publishing reviews of products or services offered by a
partner
(
Source: Wikipedia )
As
business go more and more online, they need to spread the word to prospective
clients through a number of channels apart from their own. This is where a significant
scope for Affiliate Marketing has arisen. With the explosion of the Social
media, Affiliate marketers are having more and more tools at their disposal
like blogging, social media networking, optimized web strategy to pull
prospects, email data capturing and follow-up systems to systematically pursue
the prospective customers, presell their principal’s wares and earn huge
commissions.
Affiliate
networks are intermediaries between affiliates and merchants. They host a
number of merchants on their platform and provide opportunity for a number of
prospective affiliates to choose their products and start their business of
promoting the merchants’ products. Affiliate networks supply, install and
manage the lifecycle of the sale process of the products listed with them and
chosen by their members.
Payouts to affiliates or
publishers are either made by the networks on behalf of the merchant, by the
network, consolidated across all merchants where the publisher has a
relationship with and earned commissions or directly by the merchant itself.
Entire affiliate networks such as Commission
Junction, Clickbank, Be free, Linkshare and Double
Click Performics exist for the purpose of bringing merchants and affiliates
together.
There are THOUSANDS
of merchants with affiliate programs. Today every company
selling its wares on the web needs
affiliates to promote their products! Here are some of the companies
that use affiliate programs to
promote their products online include Amazon, Barnes
& Noble, Dell, Dollar
Rent-a-Car,eBay, Gateway,Gap,Kmart,New York Times,NBC,Sony,
Staples, USA Today, Verizon wireless etc.
Types
of Commission:
Eighty percent of affiliate programs today
use revenue
sharing or pay per sale (PPS) as a compensation method, nineteen percent usecost
per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM). China is one example where Affiliate Marketing does
not overtly resemble the same model in the West. With many affiliates being
paid a flat "Cost Per Day" with some networks offering Cost Per Click
or CPM. Affiliate Marketing is also referred to as Referral or Performance
marketing due to its predominant commission based reward nature of people who
refer business to the merchant.
Affiliate
Tracking process:
At the
heart of the Affiliate marketing process is the tracking software that helps recognize the contribution of an
affiliate/publisher with the sale achieved thus helping the merchant reward the
affiliate for his efforts.
The
tracking of the sale lifecycle from the time the customer moves from an
affiliate website to a merchant’s landing page and completes the sale process
is done through specialized tracking software. The tracking software modifies
the url of the redirected customer by installing information regarding the
identities of the various parties involved namely, the merchant, the affiliate,
the affiliate network connecting both if any and also the details of the
landing page at the merchant’s end. The software installs a cookie on the
customer’s end and also provides the details of the entire sale details to the
merchant to calculate the commission payable to the affiliate on completion of
the sale. The cookie’s are generally programmed for different lifespan’s during
which time, the credit for the sale will be given to the affiliate. In case the
customer deletes the cookies in his browser and visits the merchant’s site
afresh, the credit for the sale would be lost at the end of the affiliate.
Today while it is possible for
merchants and product owners to promote their wares much more easily through a
affiliate networks, affiliates and ecommerce intermediaries, it is very easy
for anyone to start a business on the
net by locating appropriate products of his choice for which affiliate programs
are available and start promoting the same for a commission.
The merchants who wish to cast a
wide net for their wares can log onto
any of the large affiliate networks like Click Bank, Commission junction etc
and register their products for a small fee.
Information on these various
products can be availed on the sites of the large affiliate networks, merchant
websites and in affiliate program directories.
Affiliate marketing offers a
tremendous win-win opportunity for both the merchant affiliate and the
intermediaries to make a huge amount of money if leveraged well.
The affiliate marketer, once he/she chooses the product/service of his
choice to promote for a commission, employs a variety of methods to reach out
to the prospective customers leading to consummation of the sale process.
First and foremost, the affiliate will need to oprimize his website for
the keywords most relevant to merchant’s
products and drive traffic to his website through an aggressive link building
process to generate a number of leads.
Affiliate should have a proper email system to effectively capture the
data regarding the prospective customers.
The affiliate also uses a number of techniques like the banner
advertising on his site, publishing in blogs about the merchant’s product,
sending e-mailers to consistently remind the prospect till he is convinced to
purchase or dropped from the prospect list.
Expert affiliates select high quality, premium products, have a
first-hand experience themselves in case the product is not from a reputed
brand and employ excellent persuasive techniques to pursue their prospects.
The target customers are provided substantial information and persuasive
content to warm the customers to the sale before they are sent to the
merchant’s site. In fact they act as marketers who pre-sell the product so that
the customer’s propensity to purchase once on the merchant’s site is at the
highest level thus increasing the chance of sale significantly.
Terms:
(Source- The super affiliate handbook).
2-Tier
Program:
Affiliate program structure whereby affiliates earn commissions on their
conversions as well as conversions of webmasters they refer to the program.
Affiliate program structure whereby affiliates earn commissions on their
conversions as well as conversions of webmasters they refer to the program.
A
Above the Fold:
Once a web page has loaded, the part that is visible is said to be 'above the fold'.
Adsense
(Google):
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
•
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
•
Adware:
Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Adwords
(Google):
Google's Pay Per Click (PPC) advertising program.
Affiliate:
A web site owner that promotes a merchant's products and/or services, earns a commission for referring clicks, leads, or sales.
A web site owner that promotes a merchant's products and/or services, earns a commission for referring clicks, leads, or sales.
Affiliate
Agreement:
Terms that govern the relationship between a merchant and an affiliate.
Terms that govern the relationship between a merchant and an affiliate.
Affiliate
Marketing:
A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant's site
A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant's site
Affiliate
Network:
A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.
A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.
Affiliate
Program:
Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate's site. Also know as associate, partner, referral, and revenue sharing programs.
Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate's site. Also know as associate, partner, referral, and revenue sharing programs.
Affiliate
Program Directory:
Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.
Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.
Affiliate
Program Manager:
The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.
The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.
Affiliate
Solution Provider:
Company that provides the software and services to administer an affiliate program.
Company that provides the software and services to administer an affiliate program.
Affiliate
URL or Link:
Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.
Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.
Associate: Synonym for 'affiliate'.
Autoresponder:
An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to "info@yourname.com," the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester's address tool for conducting online commerce.
An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to "info@yourname.com," the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester's address tool for conducting online commerce.
B
Banner
Ad:
Advertising in the form of a graphic image.
Blog:
Acronym for 'web log', a blog is basically a journal that is available on the web. The act of updating a blog is referred to as 'blogging' and those who keep blogs, are known as 'bloggers'
Acronym for 'web log', a blog is basically a journal that is available on the web. The act of updating a blog is referred to as 'blogging' and those who keep blogs, are known as 'bloggers'
C
Click
Fraud:
Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.
Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers' sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.
Click
Fraud Detection/Monitoring:
Service that provides independent monitoring of clicks from your PPC campaigns. If you notice fraudulent activity, Google or Yahoo!/Overture may provide a refund.
Service that provides independent monitoring of clicks from your PPC campaigns. If you notice fraudulent activity, Google or Yahoo!/Overture may provide a refund.
Click-Through:
When a user clicks on a link and arrives at a Web site.
When a user clicks on a link and arrives at a Web site.
Click-Through
Ratio(CTR): Percentage of visitors
who clickthrough to a merchant's Web site.
Clickbank:
Popular online billing and marketing service for the development of affiliate programs, and the largest distributor of digital information products on the Internet. Known for its ease-of-use.
Cloaking: Hiding of page content or affiliate linking code.
Popular online billing and marketing service for the development of affiliate programs, and the largest distributor of digital information products on the Internet. Known for its ease-of-use.
Cloaking: Hiding of page content or affiliate linking code.
Commission:
Also known as a bounty or referral fee, the income an affiliate is paid for generating a sale, lead or click-through to a merchant's web site.
Also known as a bounty or referral fee, the income an affiliate is paid for generating a sale, lead or click-through to a merchant's web site.
Co-branding:
Where affiliates are able include their own logo and/or colors on the merchant's site.
Where affiliates are able include their own logo and/or colors on the merchant's site.
Contextual
Link:
Placement of affiliate links within related text.
Conversion: When one of your visitors
makes a purchase on the merchant's site… i.e. converts from 'visitor' to
'buyer'.
Conversion
Rate (CR):
The percentage of visits to your site that convert to a sale. I.e. If 1 person in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100 or 1 percent.
The percentage of visits to your site that convert to a sale. I.e. If 1 person in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100 or 1 percent.
Cookie:
A cookie is a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. You may set your browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information, and/or "shopping cart" information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.
A cookie is a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. You may set your browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information, and/or "shopping cart" information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.
Cost
per Acquisition(CPA): The amount you pay to
acquire a customer.
Cost
per Click (CPC): The amount you pay when a
surfer clicks on one of your listings.
Cost
Per Thousand(CPM): The amount you pay per
1,000 impressions of a banner or button.
Creative:
The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.
The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.
Cross-linking:
Linking a group of domains, usually your own, to each other for the purpose of increasing its popularity with search engines. Excessive cross-linking may lead to your site being penalized by Google or Yahoo!
Linking a group of domains, usually your own, to each other for the purpose of increasing its popularity with search engines. Excessive cross-linking may lead to your site being penalized by Google or Yahoo!
D
Disclaimer:
A disclaimer states the terms under which the site or work may be used and gives information relating to what the copyright owner believes to be a breach of his/her/their copyright.
In some cases you may wish to permit certain activities, in others you may wish to withhold all rights, or require the user to apply for a license to carry out certain actions.
A disclaimer states the terms under which the site or work may be used and gives information relating to what the copyright owner believes to be a breach of his/her/their copyright.
In some cases you may wish to permit certain activities, in others you may wish to withhold all rights, or require the user to apply for a license to carry out certain actions.
Domain
Name:
The unique name that identifies an Internet site.
Doorway
Page:
Also known as bridge pages, gateway page, entry pages, portals or portal pages,
these pages are used to improve search engine placement. Caution: some search
engines will drop a site entirely if the existence of doorway/gateway pages is
detected.
E
Endorsement
Letter:
Also known as a "product review", an endoresement is a promotional statement outlining features and benefits for a particular product or service.
Also known as a "product review", an endoresement is a promotional statement outlining features and benefits for a particular product or service.
Email:
Electronic mail, a message sent to another Internet user across the Internet. r.
Electronic mail, a message sent to another Internet user across the Internet. r.
Email
Link:
An affiliate link to a merchant site contained in an email newsletter or
signature file.
Email
Signature (Sig
File): A brief message embedded
at the end of every email that a person sends.
EPC:
Term used by the Commission Junction affiliate network, this is your 'average earnings per 100 clicks'. This number is calculated by taking commissions earned divided by the total number of clicks times 100.
Term used by the Commission Junction affiliate network, this is your 'average earnings per 100 clicks'. This number is calculated by taking commissions earned divided by the total number of clicks times 100.
Exclusivity:
A merchant that that stipulates 'exclusivity' in their affiliate agreement usually prohibits the affiliate from promoting competing products on their site. (I recommend against entering into exclusive agreements.)
A merchant that that stipulates 'exclusivity' in their affiliate agreement usually prohibits the affiliate from promoting competing products on their site. (I recommend against entering into exclusive agreements.)
F
Forum: Online community where
visitors may read and post topics of common interest.
Frequently
Asked Questions (FAQ):
Lists and answers the most common questions asked on a particular subject. Generally posted to avoid having to answer the same question repeatedly.
Lists and answers the most common questions asked on a particular subject. Generally posted to avoid having to answer the same question repeatedly.
G
Google
Adsense:
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
•
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.
•
Google
Adwords:
Google's Pay Per Click (PPC) advertising program.
•
•
Graphic
Interchange Format (GIF):
An image file format, suitable for simple files. A JPEG is the preferred format for storing photographs.
An image file format, suitable for simple files. A JPEG is the preferred format for storing photographs.
H
Hit:
A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 'hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.
A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 'hits', 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.
Home
Page:
Your primary HTML page, the first page anyone would see in your Web site. Also called a "landing page".
Your primary HTML page, the first page anyone would see in your Web site. Also called a "landing page".
Hypertext
Markup Language (HTML):
The primary "language" used to create World Wide Web documents (web pages).
The primary "language" used to create World Wide Web documents (web pages).
I
Impression: An advertising metric
that indicates how many times an advertising link is displayed.
In-house: Merchant that administers
its own affiliate program.
Internet
Service Provider (ISP):
The company you call from your computer to gain access to the Internet.
IP
Address:
A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.
A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.
J
Javascript:
A programming language developed by Sun Microsystems designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.
A programming language developed by Sun Microsystems designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.
K
Keyword:
The search term that a user may enter at a search engine. For example, someone who wants to find a site that sells printer paper might enter 'printer paper' at a search engine.
The search term that a user may enter at a search engine. For example, someone who wants to find a site that sells printer paper might enter 'printer paper' at a search engine.
Keyword
Density:
The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.
The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.
Keyword
Selector Tool:
Displays how many times a certain keyword was searched for at Overture (Yahoo! Search Marketing) during a given month.
Displays how many times a certain keyword was searched for at Overture (Yahoo! Search Marketing) during a given month.
L
Lifetime
Commissions:
An affiliate program that pays a commission on EVERY product or service that the customer buys from the merchant, once you've sent the referral, i.e. the customer is yours 'for life'.
An affiliate program that pays a commission on EVERY product or service that the customer buys from the merchant, once you've sent the referral, i.e. the customer is yours 'for life'.
Lifetime
Value:
The total amount that a customer will spend with a particular company during his or her lifetime.
The total amount that a customer will spend with a particular company during his or her lifetime.
M
Manual
Approval:
Process in which all applicants for an affiliate program are reviewed individually and manually approved.
Process in which all applicants for an affiliate program are reviewed individually and manually approved.
Merchant: A business that markets
and sells goods or services.
Meta
Tags:
Information placed in the header of an HTML page, which is not visible to site
visitors.
Multi-Level
Marketing(MLM) :
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.
N
Newsgroup:
A newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called "postings" that anyone with a newsreader (standard with most browsers) can post or read.
A newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called "postings" that anyone with a newsreader (standard with most browsers) can post or read.
P
Pay-Per-Click
(PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant's web site.
An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant's web site.
Pay-Per-Lead
(PPL):
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
Pay-Per-Sale
(PPS):
Programs in which the affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.
Programs in which the affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.
Portal:
A term used to describe a Web site that is intended to be used as a main "point of entry" to the Web. I.e. MSN.com is a portal site.
A term used to describe a Web site that is intended to be used as a main "point of entry" to the Web. I.e. MSN.com is a portal site.
Privacy
Policy:
A privacy policy establishes how a company collects and uses information about its customers' accounts and transactions.
A privacy policy establishes how a company collects and uses information about its customers' accounts and transactions.
R
Reciprocal
Linking:
The process of exchanging links with other websites to increase search engine
popularity.
Recurring
Commissions:
Earn commissions both on the initial sale and subsequent purchases of the same product or service. Examples of affiliate programs that may pay recurring commissions are online dating services and web hosting services.
Earn commissions both on the initial sale and subsequent purchases of the same product or service. Examples of affiliate programs that may pay recurring commissions are online dating services and web hosting services.
Referring
URL:
The URL a user came from to reach your site.
Residual
Earnings:
Programs that pay affiliates for each sale a shopper from their sites makes at the merchant's site over the life of the customer.
Programs that pay affiliates for each sale a shopper from their sites makes at the merchant's site over the life of the customer.
Return
on Investment(ROI): This is the amount
derived from subtracting your net revenues from your total costs.
Revenue:
Total income for your sales. For example, if you sell 50 ebooks at $27.00 each, your revenue would be $1350.00.
Total income for your sales. For example, if you sell 50 ebooks at $27.00 each, your revenue would be $1350.00.
S
Scumware:
Software that contains additional 'features' for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user's computer screen. Examples of scumware propagators included: Gator, Ezula, Surf+ and Imesh.
Software that contains additional 'features' for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user's computer screen. Examples of scumware propagators included: Gator, Ezula, Surf+ and Imesh.
Search
Engine Optimization (SEO):
The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.
The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.
Search
Term Suggestion Tool:
Displays how many times a certain keyword was searched for at Overture during a
given month.
SPAM:
The term "spam" is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail. Unsolicited e-mail is e-mail that you did not request; it most often contains advertisements for services or products.
The term "spam" is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail. Unsolicited e-mail is e-mail that you did not request; it most often contains advertisements for services or products.
Spyware - Also known as
"adware":
A program hidden within free downloaded software that transmits user information via the Internet to advertisers.
A program hidden within free downloaded software that transmits user information via the Internet to advertisers.
Super
Affiliates:
The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.
The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.
T
Targeted
Marketing:
The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.
The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.
Text
Link: A
link not accompanied by a graphical image.
Third
Party Tracking Software: Software located on a server other than your own, that
tracks and records visits to your Web site.
Tracking
Method:
The method by which an affiliate program tracks referred sales, leads or
clicks.
Tracking
URL:
A web site URL, http://www.awebsite.com, with your special code attached to it, i.e. ttp://www.awebsite.com/?myID. Visitors arriving at the side are tracked back to you through your special code,
A web site URL, http://www.awebsite.com, with your special code attached to it, i.e. ttp://www.awebsite.com/?myID. Visitors arriving at the side are tracked back to you through your special code,
Two-tier:
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
U
Unique
User: A
unique visitor to your Web site. Probably the best indicator of site traffic.
Uniform
Resource Locator (URL):
The address of a site on the World Wide Web. Here's an example URL: http://www.byebye925.com/articles/index.html The "http" stands for "hypertext transfer protocol"; "://" signals the beginning of the address; "www.byebye925 .com" is the domain name; "/articles" is the directory; and "index.html" is the name of the HTML file.
The address of a site on the World Wide Web. Here's an example URL: http://www.byebye925.com/articles/index.html The "http" stands for "hypertext transfer protocol"; "://" signals the beginning of the address; "www.byebye925 .com" is the domain name; "/articles" is the directory; and "index.html" is the name of the HTML file.
V
Viral
Marketing: A
marketing technique that induces Web sites or users to pass on a marketing
message to other sites or users.
Virus:
A computer virus is defined as a set of commands, created intentionally, that will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That 'something' could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these 'carriers' in order to get a computer virus.
A computer virus is defined as a set of commands, created intentionally, that will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That 'something' could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these 'carriers' in order to get a computer virus.
W
Web
Host:
A business that provide storage, connectivity, and services necessary to serve website pages and files
A business that provide storage, connectivity, and services necessary to serve website pages and files
Web
Site: A
collection of HTML pages.
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